Birdsong Retirement

Today we’re announcing the imminent removal of Birdsong, our Windows Phone Twitter client, from the Windows Phone Marketplace.

We started developing Birdsong on pre-release Windows Phone hardware and when it was released, almost 2 years ago, it was one of the first fully featured Twitter clients to hit the marketplace. At it’s height it was the top ranked paid for Twitter client in 91% of territories, and the #1 paid for social app in 51% of all territories.

To any casual observer it is fair to say that our zeal for maintaining Birdsong’s market position has waned and we now feel it fairer to remove it from the marketplace than leave it there until the next change in the Twitter API renders it unusable.

Our decision is fuelled by two primary factors. Firstly Twitter has made it abundantly clear that they no longer wish to encourage the development of clients that emulate the core Twitter experience. Any developer who has built a client around the Twitter API will have always been aware that they were ultimately at the mercy of Twitter, but in recent months Twitter have had a distinct change of heart in regards to 3rd party developers that has been well documented and dissected elsewhere to the point there is no need to cover it further here.

Secondly Windows Phone Marketplace has not proven itself, for us at least, to be a financially viable proposition at this moment in time. The revenue generated from Birdsong sales vs. the internal cost of development and push service hosting simply doesn't add up. We genuinely have high hopes for the Windows Phone platform and still very much hope that it manages to find it’s feet.

We’d like to extend our thanks to all the users of Birdsong over the last 2 years, especially the enthusiastic folk who helped us beta test each version. We apologies to those who are still actively using Birdsong and are inconvenienced by our decision, it was not an easy one to come to. Thankfully our friends over at Rowi are offering a great Twitter client (both free and premium) and we’d encourage any Birdsong users to take a look at their app.

David Wynne
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