Red Badger client, Haller, has been added to Facebook’s Internet.org innovative initiative, Free Basics (www.freebasics.com).
Haller addresses communities’ basic needs through an integrated set of programmes in water, farming, education, health, alternative energy and nano-enterprise. These community partnerships are not quick fixes, rather they offer long term, life-skills training to enable smallholder farmers and their children to lead self-sufficient and sustainable lives.
The web based app www.hallerframers.org was developed by Red Badger, in collaboration with Pearlfisher, to empower smallholder farmers in Kenya and beyond with this knowledge.
To date it has 6,000 users across the world and nearly 2,000 in Kenya. In rural communities smartphones are generally a shared resource with one phone typically serving 100 people, so 1,500 users could represent well over 100,000 beneficiaries of the information.
Users In Kenya have been very engaged looking at an average of 9 pages per session for over 6 minutes 30 seconds and each user has had at least 3 sessions.
Joining Free Basics could mean huge reach for Haller as Guy Rosen, Product Management Director explains:
“Over 85% of the world’s population lives in areas with existing cellular coverage, yet only about 30% of the total population accesses the internet. Affordability and awareness are significant barriers to internet adoption for many and today we are introducing the Free Basics app to make the internet accessible to more people by providing a set of free basic services.
With this app, people can browse a set of useful health, employment and local information services without data charges. By providing free basic services via the app, we hope to bring more people online and help them discover valuable services they might not have otherwise.”