All posts by Sasha Ward

UX & Design Sasha Ward

Information Architecture in 2018

The role of an IA has changed over time, with its popularity decreasing and the broader title of user experience (UX) increasing. Whilst still being a specialist role, it is more frequently seen as part of a broad set of skills that are used by product and UX designers.

UX & Design Sasha Ward

Hats off to you developers

This time 3 months ago (give or take) I didn't have much of an understanding of how to code. I’d been working with digital products for two years by then but my background in product/industrial design meant that I had been focussed on creating models with my hands, using physical materials to visualise and prototype my designs rather than delving into software and programming. 

UX & Design Sasha Ward

Lean UX workshop with Jeff Gothelf – my top takeaways

Last month I enjoyed a trip down to Brighton for a day long workshop with the author of Lean UX, Jeff Gothelf. UX enthusiasts from across the UK and some from as far as Sweden came down to the south of England to learn more about Lean, UX and all things in-between. I’m going to run through my top takeaways from the workshop and explain how they can be applied within your product teams.