Why is failure considered a bad outcome? In fact it can be used to reduce risk and uncertainty, and validate ideas that are much more likely to result in better products and services.
Product development without strategy is like playing poker; you might know the game and have great player awareness, but you're still leaving success to chance.
What follows is a high level account of a recent trip to attend a masterclass for the highly popular business tool, the Business Model Canvas. This method, combined with lean startup is taught in some the world’s most respected business schools.
Today, the competition amongst online retail businesses to gain customers and to keep them happy is fierce. Running a good business requires more than just selling a high-quality product. Customers now demand excellence in their experiences and are less forgiving to issues. When it comes to gaining and retaining happy customers, businesses need to offer products/services that addresses their true needs and adds value to their lives
Adapting to ever changing user needs is difficult with a traditional CMS. A modular approach to software reuse helped Red Badger deliver a great experience to both Sky’s customers and their editorial staff
In a world where consumer demand changes as fast as the direction of the wind, the demand on enterprises to rapidly deliver change is never more prominent. Enterprises need to change the way they drive value to their customers or face the threat of being disrupted.
The term "agency" for me has it’s origins in marketing/advertising like AKQA of old, but as we have moved into the digital age, companies like AKQA have had to adapt their service offerings, adding in a strong technical capability to their armoury.
Back in January this year I went away for a 10 day retreat. The initial intention was to get away from work completely. No phone. No internet. No work. However, unexpectedly it ended up being incredibly conducive to coming up with a whole plethora of creative ideas.
We have recently delivered a project for Jardine Lloyd Thompson (JLT) to re-design and build their World Risk Review website.
We were very pleased to be invited back by the BBC to attend the second BBC Connected Studio. and Alex had attended the first Connected Studio which had focused on Homepage, Search & Navigation. Thanks to their efforts we progressed onto the subsequent Build Studio where our team brought their concepts to life and we’ve just announced that we’ve progressed again to the pilot stage.
Now that Red Badger is up and running, I thought I would write my first blog on one of the underlying principles of Red Badger. Ethical Consulting.