Strategy,Process Andy Wicks

Enter The Matrix - Lean Prioritisation

Prioritisation is a necessary evil of every product development lifecycle. Deciding what to build, where to focus limited resources and what customers segments to target are questions that face every organisation on a day to day basis. So with this being the case, why is it that companies do it so badly?

Strategy Joe Dollar-Smirnov

Strategy in San Francisco

What follows is a high level account of a recent trip to attend a masterclass for the highly popular business tool, the Business Model Canvas. This method, combined with lean startup is taught in some the world’s most respected business schools.

Strategy Sinem Erdemli

Service Blueprint for validating ideas

Today, the competition amongst online retail businesses to gain customers and to keep them happy is fierce. Running a good business requires more than just selling a high-quality product. Customers now demand excellence in their experiences and are less forgiving to issues. When it comes to gaining and retaining happy customers, businesses need to offer products/services that addresses their true needs and adds value to their lives

Strategy Cain Ullah

The term “Agency” is overused

The term "agency" for me has it’s origins in marketing/advertising like AKQA of old, but as we have moved into the digital age, companies like AKQA have had to adapt their service offerings, adding in a strong technical capability to their armoury.

Strategy Cain Ullah

The Launch of Badger Academy

Back in January this year I went away for a 10 day retreat. The initial intention was to get away from work completely. No phone. No internet. No work. However, unexpectedly it ended up being incredibly conducive to coming up with a whole plethora of creative ideas. 

Strategy David Wynne

Is the BBC Connected Studio programme a good idea?

We were very pleased to be invited back by the BBC to attend the second BBC Connected Studio.   and Alex had attended the first Connected Studio which had focused on Homepage, Search & Navigation. Thanks to their efforts we progressed onto the subsequent Build Studio where our team brought their concepts to life and we’ve just announced that we’ve progressed again to the pilot stage.