UX & Design Sinem Erdemli

Putting context in user stories with Jobs to Be Done

The Jobs to Be Done (JTBD) Framework is a powerful tool to understand customer context and innovate for success. In a market place full of distracted, unpredictable humans innovating takes more than knowing your customer demographics, you need to get into their heads and be prepared for the use of your product within the context of your customers’ lives.

UX & Design Sam Griffiths

A new brand in five days

We have just released phase one of our new site – and it’s dressed in the brand we have been developing over the past couple of months. So how can I justify that title…? Well, I’d like to tell you a bit about how we have approached this project, and how the key decisions were reached in five intense, challenging and rewarding days.

UX & Design Sam Griffiths

Branding a castle for a weekend

This year for Red Badger’s sixth birthday we stayed at Schloss Beesenstedt, a castle 45 minutes from Leipzig in Germany. We had our Company Day, setting the direction of travel for the next 12 months - and then we had a party. It was a magical and stunning setting. It was amazing.

UX & Design Sasha Ward

Lean UX workshop with Jeff Gothelf – my top takeaways

Last month I enjoyed a trip down to Brighton for a day long workshop with the author of Lean UX, Jeff Gothelf. UX enthusiasts from across the UK and some from as far as Sweden came down to the south of England to learn more about Lean, UX and all things in-between. I’m going to run through my top takeaways from the workshop and explain how they can be applied within your product teams.

UX & Design Sari Griffiths

Good design is accessible: top tips

Well, no. Good design is inherently accessible. Saying it stops you being creative is a bad excuse for NOT doing a good design. I’m going to take you through why it is so, purely from a visual design perspective.

UX & Design Steve Cottle

Attempting to reach actual reality

Let’s do a usability test where we’ll take some participants and observe them with a product. We’ll take our findings and after a bit of analysis we’ll implement something. We’ll be able to base the development on solid research because we documented what the participants did and said. And that’s good.

UX & Design Jun Tee

Apple Watch – a sceptical badger's experience

It’s been one month since I have started wearing the Apple Watch. From the outset I was a sceptic; my general lack of faith stemmed from seeing a former colleague use the watch on a phone call.

UX & Design Joe Dollar-Smirnov

Tips for keeping User Experience lean

There are a huge number of buzzwords, acronyms and trendy methods around in our great industry, the title of this article is a case in point. At Red Badger we have started to collate some of them into a glossary and we have already exceeded 20 different processes or methods for what amounts to ‘getting shit done’.