10 February 2022

The future of customer loyalty: How brands are adapting to Gen Z's digital demands

Our next Badger Session - complete with cocktails (all we need is your address on registration) - will help you roadmap your future loyalty strategy to ride the tidal wave of Gen Z and their demands.

76% of Generation Z believe their favourite brands should reward them for their patronage. And soon to become the most numerous and diverse consumer group on the planet, how do you build a loyalty product that caters to their super-charged demands, meets them where they are (on their smartphone), and gives them what they want?

Join digital product transformation consultancy Red Badger, Nando’s and future trends consultancy The Future Laboratory as we explore how brands are leveraging world-first customer loyalty experiences to retain and continue to engage the TikTok generation.

What you’ll find out:

How pioneering brands are treating loyalty as a product and building value streams to deliver meaningful and equitable value to customers

How Nando’s built a world-first digital loyalty programme that has seen registrations double and reward redemption treble since launch

How Generation Z are changing the conversation for brands, opening new channels for engagement but creating a high barrier to entry

How to leverage data and customer insights to build a clear roadmap for continuous innovation on your loyalty programme


The future of customer loyalty: How brands are adapting to Gen Z's digital demands