Is the future of digital loyalty point-less?
Established brands are under pressure to keep their loyal customers.
Disruptive new entrants are creating deep connections through meaningful engagement with wrap-around experiences that foster enduring relationships. Brands need to respond quickly and re-calibrate their concept of customer loyalty
A number of fundamental questions need answers and this panel debate will explore them:
➤ Will point-based loyalty schemes evolve or will loyalty schemes as we know them become extinct?
➤ Is paid loyalty the answer to improving brand affinity and increasing spend?
➤ Could future share price and valuations depend on your loyalty model?
Customers still seek a deep relationship with the brands they love and this will accelerate with Gen Z as they become the most significant buyer group in the next 5 years. In turn, brands need to create mutually beneficial value, the question is how?