Red Badger understood what was required and actively contributed to the outcome instantly – and we achieved a lot more than we imagined possible.
Following a realignment of all BBC digital products, the Knowledge and Learning team started to look at ways to incorporate all of its diverse content under one umbrella. The team had established a set of hypotheses and decided to test them by running a programme of week long rapid prototyping sprints that ran for six weeks.
Halfway through the programme, the BBC team decided they needed extra resource to expand the project. It was essential that this additional resource had experience in rapid prototyping to ensure their involvement accelerated progress.
Red Badger provided a User Interface (UI) developer and designer familiar with the rapid prototyping process to work closely with the BBC team in Salford.
The focus of the project shifted from testing basic functionality to refining interactions and experience using responsive web design. This enhancement was made possible by the speed and quality of development which allowed the team to create high fidelity prototypes.
Red Badger's experience in the process and delivery of rapid prototyping meant that not only were the BBC team supported, but Red Badger also contributed to the quality of the outputs resulting in more tangible, usable feedback from the prototypes and user testings. This gave the BBC team a firm foundation to make decisions on how to position its content moving forward.
Red Badger understood what was required and actively contributed to the outcome – we achieved a lot more than we imagined possible in a very short timeframe; this helped inform our decisions for our future online strategy.
Ryan Hussey, UX Designer, BBC Knowledge & Learning