A labour of love – delivering a flagship, best-in-class digital experience for the Pride in London community

I loved working with Red Badger. From the very start of the project I felt the passion and energy from each and every team member. You proved yourself to be a well oiled machine getting some really awesome, creative work out and working to a schedule and deadlines. Everyone at Pride is super excited and happy with what we’ve done.
Kristof Hamilton
Kristof Hamilton
Product Owner at Pride in London

Let's make things betterEncouraging festival discovery with a mobile app

Pride in London is a non-profit, volunteer-led organisation which works to provide a platform for every part of London’s LGBTQ+ community and campaigns for freedoms that will allow them to live their lives on a genuinely equal footing. It’s ​the ​world’s largest curated ​LGBTQ+ ​festival ​with ​over ​300 ​LGBTQ+ events, ​culminating ​in a Pride parade ​through ​Central ​London. Over 1 million visitors join the day, including 30,000 parade participants from ​all ​over ​the ​UK ​and abroad.

Pride In London released their first app for the 2017 parade. 2018 saw more ambitious goals for the events and also the digital experience. Red Badger worked with Pride in London to define the vision for the project. As part of this we mapped a set of key requirements, at the core of which were inclusivity and accessibility, reflecting values and behaviour of Pride in London and respecting the diversity of the community they serve. The main requirement of the app was to encourage the discovery of the events and help Pride goers navigate the parade. Due to organisational challenges, we were not able to reuse the code developed for the previous app thus the product had to be built from scratch.

Phone with the Pride app on in screen displaying a map, text reads: 'Easily find bars and events on the day'Phone with the Pride app on in screen displaying a list of events, text reads: 'Plan your perfect festival with ease and love'Phone with the Pride app on in screen displaying a list of event categories, text reads: 'Find diverse experiences from cabaret to films'

The right project for Red Badger

As a business we've always been proud of the work we do and two years ago we decided to focus more on delivering social good, leading to us establishing a Social Value team. The Pride in London app was the perfect project to demonstrate what we could achieve by volunteering our time.

It was the right project for us on many fronts, allowing us to:

  • Work with a brand that chimes with Red Badger’s own values of valuing diversity, and being inclusive and accessible
  • Design and deliver the app as a truly cross-functional team
  • Choose the right tech for the job
  • Demonstrate how best in class delivery can create social value

Do the right thing. Do the thing rightWorking as a cross-functional volunteer team

Remote cross-functional team

At Red Badger we usually work in cross-functional teams, co-locating with our clients to enable short feedback loops and highly efficient teams. In a voluntary project this wasn’t possible and it was particularly challenging.

At the beginning of the project we had volunteers from our Strategy, Branding, User Experience, Design, Delivery, Engineering teams and Pride in London, in the same room, collaborating on the product vision and roadmap. We agreed that the app had to be a place to promote and showcase the diversity of the 2018 festival and parade, help people discover, plan and get involved in events, while also making it simple and easy to use.

We ran a branding workshop early on. This helped define the design approach and the creative vision for the app. Our approach centred on a richer, more cohesive experience for the user.

Choosing React Native as the right tech for the job

When looking into which tech would be best to deliver a fully functioning app across two platforms, React Native came up top. Firstly, it meant we could open source the project and give back to the tech community which we collectively rely so heavily on. Secondly, it meant that we could develop our skills and expertise in a growing technology that has incredible potential for the future – not just for Pride in London, but for our other clients too. Thirdly, given tight timelines, we could deliver a minimum desirable mobile product for both iOS and Android platforms quickly, and iterate from there.

Creating lasting changeProud to have built the Pride in London Mobile App

Proud is the word that best encompasses the ethos of the project. We’re incredibly proud of the quality of work and the product we delivered for Pride In London 2018 festival.

Amongst the things we’re most proud of are:

  • Partnering with an organisation that promotes equality, diversity and inclusion
  • Developing an open source project that can live beyond our involvement and be easily improved for the next year’s events
  • Delivering a 5★ app experience with AA accessibility standards
  • Helping 20,000+ people navigate the festival and parade
  • Delivering an end-to-end mobile product in 6 months working as a genuinely cross-functional team
  • Delivering a project using React Native and learning some valuable lessons along the way

You can read more in-depth about Branding, UX, React Native, Open Source and Delivery.

Since completing this project we have been approached and engaged with some new clients on mobile projects. If you have a mobile app project in mind we’d love to talk to you about how to apply our knowledge and skills to help you deliver great mobile experiences for your customers. Please get in touch on hello@red-badger.com.

Are you a charity or NGO looking for help with your project? Our social value team offer pro bono or reduced rates. Please contact us at socialvalue@red-badger.com.


  • 21,000+ app downloads, +50% vs. 2017
  • 1,000 daily active users, +280% vs. 2017
  • 1000+ hours on the app on Parade Day alone
  • 5★ user ratings on iOS and Android platforms
  • Featured as an app of the day on App Store
  • ‘AA’ accessibility standard
Pride in London’s new app was an exciting challenge for Red Badger and all the volunteers involved. As a pro-bono, voluntary, open source project that has been built for the community, by the community, it’s been a true labour of love and collaboration. The app is a culmination of all the volunteers’ work and truly reflects the enthusiasm they brought to the project.
Lani Shamash
Lani Shamash
Delivery Director at Red Badger

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  • Be bold with technology
  • Be more customer centric
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  • Build capability & confidence
Send an emailhello@red-badger.com