Badger Partnerships
Continuous Innovation with Fullstory
Red Badger partners with Fullstory, a leader in behavioural data to create standout, highly personalised experiences. This collaboration equips our teams with advanced real time and analytic data from web and apps to create intuitive, optimised and adaptive propositions that customers love.
Partnering with Fullstory gives our clients a detailed and precise understanding of user needs across all platforms. The data stream Fullstory generates from a simple and immediate implementation can feed modern AI personalisation engines to generate real time adaptive experiences. Our clients can quickly optimise and continuously monitor and improve experiences at scale. Fullstory's technology investment, and our collaboration to apply it, helps our clients pioneer compelling digital experiences.
Elevating Digital Experience with Advanced Behavioural Data
Red Badger and Fullstory Drive Continuous Innovation in new and existing propositions
Fullstory brings robust capability in capturing and analysing intricate interaction data across all digital environments. With their advanced tools for capturing granular user interactions and training AI to enhance user experience, Fullstory is at the forefront of digital innovation for complex experiences. Their ability with a simple script to generate dynamic and detailed data analytics allows for meaningful insights helping optimise web and mobile experiences.
Red Badger is excited to partner with Fullstory as their expertise significantly complements our portfolio. The combination of Fullstory’s analytical and data strengths and our experience in developing large-scale digital platforms for clients helps craft compelling, adaptive propositions across multiple platforms.
Fullstory’s track record, with a global footprint and deep technical innovation, accelerates putting superior digital products in the hands of customers for our enterprise companies. Their focus on making data accessible and actionable through user-friendly dashboards and tools empower our clients to make informed decisions swiftly and build hyper-personalised apps and web experiences.
Enhancing Platform Engineering with Data-Driven Insights
When engineering modern platforms for delivering compelling digital products, the ability to rapidly adapt and respond to user feedback is critical. Fullstory’s comprehensive analytics provide deep insight of how individual users interact at scale across complex customer journeys and devices. This insight drives identification of intricate issues and highlights major opportunities for innovation.
Together, Red Badger and Fullstory bring a modern approach to digital platform development. By integrating Fullstory’s detailed behavioural insights, we ensure digital propositions are not only technically robust but meticulously tailored to meet user expectations and real time needs.
Our partnership shows the commitment to continuous improvement and innovation we champion, for our clients to remain ahead of their competition with highly effective production products and a customer-first obsession to deliver value.
'‘Data is fundamental to a flexible architecture for delivering compelling experiences across platforms. With Fullstory we are able to capture, collate and process deep insights from digital interactions to make informed decisions. By integrating generative AI, we deliver adaptive experiences that not only improve user experience but drive a digital product's value to a business."
Stu Harris, Chief Scientist, Red Badger
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