Andy Wicks

Strategy Lead


My job is to help clients define winning value propositions that focus on delivering customer value. After hedging my bets with a computer science and business degree, I finished university no closer to knowing what direction to take my career. Naturally, I took a year off to think about it (and travel). Now, with over ten years' experience in Product Management I've managed a number of large scale products for FTSE 100 organisations across retail, publishing, job board and gaming sectors.

Signature skills

Product management, strategy, retail, e-commerce, classifieds.

Achievements at Red Badger

Working on projects including Camden Market, Fortnum & Mason, and Tesco (both in-house and Red Badger side).

The thing that changed me

Having kids, it really made me appreciate sleep.

See EveryoneSee Strategy team