Badger Partnerships
Red Badger and Algolia: Building for the Post-Search Era
Turning product discovery into a growth engine with Algolia's AI Search and Discovery platform and Red Badger's enterprise product and engineering expertise.
“How customers find products is changing faster than at any point since the search box appeared. Product discovery is happening in AI assistants, conversational interfaces and agents, alongside traditional search and referral. Customers expect brands to respond to their intent, whether its education, comparison, pricing, or availability. Algolia provides the intelligence layer for this new world. Together, we turn it into discovery experiences that grow engagement, conversion and revenue.”
AI-POWERED SEARCH AND DISCOVERY
Meet Algolia: The Intelligence Layer for Digital Discovery
Founded in Paris in 2012, Algolia has grown into the leading AI Search and Retrieval platform, powering 1.75 trillion searches a year for more than 18,000 businesses worldwide. Its unified keyword and vector engine delivers fast, scalable search and discovery across commerce, content and customer experiences - helping brands understand what customers mean, not just what they type.
That leadership is independently recognised: Algolia was named a Leader in the 2026 Gartner Magic Quadrant for Search and Product Discovery for the third consecutive year, as the market shifts toward AI-powered, agentic discovery. This reflects Algolia's evolution from powering the best search box to providing an AI-ready intelligence layer tuned for how customers discover digitally - exactly the shift global brands now need to make.
Next Generation Retail Engagement Platform
Algolia: Platform capability
AI Search
Recommendations and Personalisation
Merchandising and AI collections
Agent Studio and AI Readiness
Discovery that delivers
Red Badger and Algolia: Turning discovery into measurable growth
Red Badger is a London-based digital product consultancy that has spent 16 years combining leading engineering and product thinking to help clients like Levi's, HSBC, Tesco, J.P. Morgan and Selfridges solve their most critical business problems.
We understand that world-class search only counts when it contributes to world-class customer experience.
Discovery touches everything - experience design, product data, merchandising, personalisation and the platform architecture beneath them all. Red Badger brings the customer research, product strategy and deep engineering needed to build Algolia seamlessly into complex enterprise estates. And to prove its impact with real behavioural data.
Together, we help brands meet customers wherever discovery now happens - on site, in app, and increasingly through the AI assistants and agents becoming the new front door to eCommerce.
Joint benefit
Discovery experiences that convert
Red Badger's data-driven experimentation and personalisation work has delivered hard commercial results - including a 130% increase in click-through and a 146% increase in add-to-bag at a flagship luxury department store. We apply the same test-and-learn rigour to every Algolia-powered experience.
Enterprise-Grade Integration
From headless commerce builds to full cloud-native replatforming for retailers like Tesco and Fortnum & Mason, Red Badger specialises in making modern, API-first technology perform inside complex, high-traffic enterprise estates - at speed and without risking ongoing trading.
AI-Ready, without the hype
AI-powered discovery is only as good as the product data and foundations beneath it. Red Badger gets those foundations right first, then builds towards generative and agentic experiences at the pace the evidence supports – so investment tracks to commercial outcomes, not headlines.
Quick recap
What it is:
Red Badger and Algolia combine an AI-powered search and discovery platform with enterprise product and engineering expertise to turn product discovery: on-site, in-app, and through AI assistants and agents, into a growth engine.
Primary benefits:
Conversion (proven results of up to 130% more click-through and 146% more add-to-bag), speed (enterprise-grade integration into high-traffic retail estates without disrupting trading), and integrations (Salesforce, Adobe, and Microsoft ecosystems, plus Algolia's MCP server for agentic AI).
Expected outcomes:
Measurable growth in engagement, conversion, and revenue, built on solid product data foundations so AI investment tracks to commercial results.
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The Experimentation Gene: Turning Personalisation from Tactic to True ...
What's happening with AI in retail, for real.
AI is the thin layer.
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