Our principles.
This is what we believe – and what the founders say after a couple of pints
  • 01

    A team of leaders.

    We trust our people, giving them the autonomy to make the right decisions.
  • 02

    Strong opinions, weakly held.

    This is about having a point of view, speaking up, being decisive and authoritative – without being dogmatic or belligerent.
  • 03

    Always learning.

    We quickly get to something we can test and iterate on. We’re also all looking to learn and grow in what we do.
  • 04

    Do stuff that matters.

    We’re focused. We prioritise. We work on things that will make a difference. We don’t do fluff. It’s also about doing work that is fulfilling.
  • 05

    Work smarter.

    We look for ways to be faster, smarter, more efficient and effective. But we don’t do long hours, we respect each other’s time.
  • 06

    Tell it like it is.

    We’re honest, approachable and down-to-earth. We don’t sell, or spin. This is also about good communication, making sure we have a shared understanding.
  • 07

    It’s about people.

    We’re empathetic. We put people at the centre. We’re driven by user value, user-centered design and accessibility. We encourage mutual respect, growth and development.
  • 08

    Give a monkey’s. Don’t be a jackass.

    We care about what we do and we care about each other. We’re humble. No egos.

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