Lani Shamash

Delivery Director


I'm a proud Londoner, Project Manager and lover of big problems and simple solutions. I started out my career in international and public policy before moving into the world of digital via my own startup, and swearing never to leave it. After managing the digital transformation of the UK's largest arts centre, I joined Red Badger in 2015.

Signature skills

Delivery, coaching, being a Londoner, cooking/eating, dancing to old school garage and heckling MOTD commentators.

Achievements at Red Badger

Setting up and leading Red Badger's very own Social Value Task Force. Helping Fortnum & Mason break their online sales records.

The thing that changed me

The 2003-4 Arsenal Invincibles season, which has set unrealistic expectations for my team ever since.

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