Our Thinking | All Insights & Resources

Cogo: Combining AI, Green Engineering & Finance for a Sustainable ...

In today's rapidly evolving financial landscape, sustainability and carbon management have become a high priority. As the finance industry grapples with the challenges of climate ...

The Future of Product Management? The blend of AI and Human ...

The Rise of AI: More Than Just a Trend At a recent Red Badger event, we were excited to be joined by leading AI expert Jonty Angel, who was invited as was invited as a keynote ...

How AI, Rust, and WebAssembly Are Shaping the Future of Coding

AI in Coding: A Double-Edged Sword At a recent Red Badger event, our very own Chief Scientist Stu Harris got us thinking about how AI is revolutionising the way we code. It’s like ...

AI and Financial Services: Digital Innovation with Red Badger & Split

In an industry where the stakes are high and the challenges complex, the collaboration between Red Badger and Split Software offers a compelling solution for enterprises in ...

Retiring React Native in Favour of Rust

At Red Badger, we collaborate closely with blue-chip companies, identifying the challenges they often face in the race to keep technology sustainable, future-proof, and robust. ...

Red Badger & Cogo: Championing a Greener Digital Future

Every business is, in essence, a digital product company. To stay ahead, businesses must be agile, continually innovating to meet user needs and business objectives. The key to ...

AI: Better code for Better Digital Experience

Our upcoming event to be held at Red Badger HQ on 20th September will explore how AI plays a crucial role in product development and enhancing user experience. Join us and our ...

React Native Vs Rust

React Native vs Rust: A Comparative Exploration for Enterprise Solutions In the dynamic world of technology, where large global and blue-chip organisations are constantly striving ...

Red Badger is proud to be a sponsor at the OPEN:UK Awards 2023

At Red Badger, we're all about pushing boundaries, embracing innovation, and building a community that thrives on creating business-critical digital products. That's why we're ...

Delivering Seamless Customer Experience in the Energy Sector

Red Badger, a leading digital product transformation consultancy, is proud to partner with OVO. The partnership aims to support OVO to help customers access personalised help and ...

Rust & CRUX: The Future of Sustainable Enterprise Software ...

We recently hosted a workshop and Meetup with an audience of developers and digital product leaders to showcase our findings in the using Rust and CRUX for sustainable enterprise ...

How is Generative AI Transforming Product Development in Blue Chips?

What is Generative AI? Generative AI is a subset of artificial intelligence that leverages machine learning techniques to generate new data instances. It's like an artist who, ...

Can Generative AI and Green Engineering Boost Loyalty in Blue Chips?

The Rise of Customer Centricity In the modern business landscape, customer centricity has become more than just a buzzword; it's a strategic imperative. Companies are increasingly ...

Green Engineering by Design: The Future of Sustainability in Tech

Understanding Green Engineering by Design Green Engineering by Design is an approach that integrates environmental considerations into the design of products and processes. It ...

AI for Customer Experience - Event Follow up

Artificial Intelligence (AI) is transforming the way businesses operate, and Red Badger is at the forefront of this revolution. We are empowering blue-chip and enterprise firms ...

Responsible AI: The Key to Sustainable Growth?

The development of Artificial Intelligence (AI) has revolutionised many industries, from healthcare to finance, transportation to entertainment. As AI continues to evolve, one ...

Red Badger and Split: A Partnership for Sustainable Digital Product ...

Software development is central to every business, and nearly every business requires having an exceptional digital experience as central to its success. The key for product and ...

Ethical AI: Reflections on Responsible AI, Sustainability, & ...

My name is Dr. Chris Brauer, and as a strategy officer for the World Economic Forum, I've had the opportunity to explore and navigate the complexities of artificial intelligence ...

A Transformative Digital Platform for Exam Providers Globally

LONDON, UK [10th July 2023] Digital product consultancy, Red Badger, and international exams provider, the British Council, have announced the launch of a new digital platform ...

Brewing the Future: How Generative AI is Changing Beer Production

In this talk, recorded at our recent 'AI for Customer Innovation' Event held at The Ivy in London, Hew shares his experiences of using AI to revolutionise the brewing industry, ...

AI in Digital Products - Our Tech and Product Directors discuss...

Artificial Intelligence (AI) and Machine Learning (ML) have become buzzwords in the tech industry, but what do they mean in the context of digital products? How are they being ...

Embracing Rust for Sustainable Enterprise Transformation

Unveiling the Future of Enterprise Software Engineering Businesses are continually exploring innovative ways to stay ahead of the curve, drive efficiency, and maintain ...

Responsible AI: Pathways to Sustainable Growth with Dr Chris Brauer

Discover the world of responsible artificial intelligence (AI) with Dr. Chris Brauer, a leading expert in the field and strategy officer at the World Economic Forum, who we were ...

Red Badger Partners with Dr. Chris Brauer and SYMMETRY for Enterprise ...

[LONDON, UK] - Red Badger, a leading digital consultancy renowned for its expertise in product design and engineering, is delighted to announce a strategic partnership with Dr. ...

Navigating Challenges in AI Development

Artificial Intelligence (AI) is no longer a futuristic concept; it's a present reality that's reshaping the landscape of digital product development. As AI continues to evolve, it ...

Transforming Customer Experience: The Role of Responsible AI

The digital age is constantly evolving and businesses have to keep up with the speed to meet the demands of the modern consumer. Here is where Artificial Intelligence (AI) steps ...

Exploring Rust: A Sustainable Approach for Enterprise Application ...

The time for Rust in the enterprise is now. Having long been a favourite among developers, Rust is quickly becoming the go-to choice for enterprises as its advantages in ...

Our Top 10 Takeaways from Money 20/20 so far

It’s only Day One at Money 20/20, and already it’s clear: we’re not just attending an event, we’re part of a revolution! The atmosphere is electric as innovators, financiers, and ...

Embracing Rust for Enterprise Application Development

On the 23rd of May, 2023, we were privileged to be spotlighted by the Rust Foundation following our recent Silver Membership. Our Co-Founder and Chief Scientist, Stuart Harris, ...

Bridging Innovation and Customer Experience: The Power of AI

As the technological landscape evolves, so does the world of customer experience. More than ever, businesses are seeking innovative ways to engage customers, meet their needs, and ...

Red Badger and Split to host LeadDev Conference After Party

Are you attending the LeadDev Conference and looking for an opportunity to network and explore innovative solutions to improve your technical leadership skills? Look no further ...

Rust Foundation Welcomes Red Badger to Champion the Use of Rust in ...

London, United Kingdom [23rd May 2023] Red Badger, a leading digital product consultancy, is proud to announce it has become the latest member of the Rust Foundation. The Rust ...

The Future of Money: Red Badger Gears up for Money 20/20

At Red Badger, we’ve always been at the forefront of digital transformation, creating impactful solutions for some of the most prestigious names in the finance industry. We're ...

The Journey Towards Sustainable Fashion

In a rapidly evolving world, the integration of technology and sustainability is reshaping industries. One such industry that is undergoing significant transformation is fashion. ...

Discussing our Nando's collaboration at BIMA Round Table Event

I recently had the privilege of being invited to speak at a round table event hosted by BIMA (British Interactive Media Association), where industry leaders gathered to discuss ...

How a Sustainable Codebase Can Cut Enterprise Costs and Carbon

At Red Badger, we recently hosted an event that brought together technology leaders from some of the UK's most well-known brands to discuss the role of clean coding in driving ...

Red Badger Announces Partnership with Contentful

[LONDON]—[02 May 2023]—Red Badger, The Digital Product transformation consultancy for blue chips, today announced that it has signed a partnership agreement with Contentful, a ...

The Changing Nature of Consumer Demand: How Sustainability is Shaping ...

The fashion industry is one of the largest and most dynamic industries in the world, with a global value of over $2.5 trillion. However, it also has a significant environmental ...

Consumer-Driven Fashion: How Brands are Meeting Customers' ...

The fashion industry is evolving rapidly, driven in large part by changing consumer expectations. Today's consumers demand transparency, sustainability, and personalisation, and ...

Blending Sustainability and Profitability: How Brands are Balancing ...

In recent years, sustainability has become a key concern for fashion brands, driven by changing consumer demand and increasing awareness of the environmental and social impact of ...

Pioneering Digital Solutions for Social Mobility and Equal Opportunity

As Red Badger's Commercial Director and Founding Trustee of Mission Beyond, I believe that every organisation is a digital product company, whether they realise it or not. At Red ...

How businesses can use data to understand their customers better

Gianfranco shared an interesting analogy to explain his point, drawing a comparison between basketball and the process of creating a digital product. In basketball, the rules ...

Using payment data to unlock customer insight

Have you ever wondered how companies like Adyen are changing the game when it comes to payment innovation? As part of the recent “Insights Reinvented: Strategies for Seamless ...

Event Roundup: Strategies for Seamless Customer Experience

On Wednesday the 29th March 2023, we were thrilled to have partnered with Adyen, a company that's been pushing the boundaries of payment innovation for years, alongside industry ...

Strategies for creating seamless customer experiences

How to get insights in creative ways when you don't have useful data How Avon has learnt to incrementally improve over time to become best-in-class How important speed and ...

Why are basketball players tall?

Guest blog by Gianfranco Cuzziol, CRM and Personalisation Lead, Avon International The evolution of basketball over the past century is a perfect analogy for the evolution of ...

Red Badger launches CRUX - Headless app development in Rust

PRESS RELEASE: Announcing Red Badger’s experimental open-source framework for writing native User Interface (UI) applications for Mobile, Web, and Desktop. (London) 01 March 2023: ...

iOS, Android and Web applications that share a single Rust core

It was a pleasure to kick off Day 2 of Rust Nation as a speaker alongside some of the Rust community's best experts, contributors, and educators from around the world.

Red Badger announces launch of new digital customer onboarding ...

PRESS RELEASE: (London, Manila) 24th February 2023: Red Badger, the Digital Product transformation consultancy for blue chips, announces the launch of a new digital customer ...

Introducing CRUX

Most apps need to be built three times – once for iOS (hopefully in Swift), once for Android (hopefully in Kotlin), once for web (hopefully in TypeScript) – with no code reuse, no ...

ON DEMAND VIDEO - Product Impact with Split

Red Badger HQ played host to the first digital-product.london event of 2023. The evening brought the community together to explore how to create continuous impact with your ...

10 reasons why you should be exploring autonomous stores

Disruption in retail is rife, and the past decade has transformed the way that the sector operates with different technologies, consumer habits and customer expectations shaping ...

Engineering for ambition with Adyen

The dramatic evolution of payments has driven customer demand for frictionless journeys across all touchpoints in store and online. The price for getting it wrong is hefty; ...

Why we love Split

All companies are digital product companies, whether they know it or not, and need to behave as such in order to keep up with the competition. Organisations need to have the ...

How to build a culture of experiential learning

There’s enough agile theory out there. The hard part is making lasting change, particularly at enterprise scale, when you put agile into practice with a given team or ...

Building a Fortnum & Mason e-commerce store in two days

Why doing it differently produced an innovative minimum viable product and enabled a better supplier selection process for Fortnum & Mason Red Badger believes delivering an ...

Product strategy as your competitive advantage

“Strategy is a process, not an event. Organisations make their strategy 24/7” Clayton Christensen Admiral Lord Nelson famously took on a fleet of Franco Spanish ships in 1805. He ...

How enterprises create great digital products in 100 days

Traditional enterprises are facing problems on multiple fronts - recession, the war for tech talent, savvy startups eating their lunch, and now the cost of living crisis. It’s on ...

4 steps to great digital products and a better product business

With challenges on multiple fronts, aggressive competition, consumer volatility and a cost of living crisis, you might be tempted to pull the plug on innovation or what you may ...

100 days to #CreateGreat - Digital Products for Blue Chips

What if you could achieve more in days than your competitors do in months? See our latest video that explains how Red Badger helps large complex organisations to move at pace to ...

Flexible work & parenting: Becoming a Badger & a dad in just 6 weeks

Starting a new job is nerve-wracking. Starting a new job when you’re expecting a baby in six weeks is another level entirely! That’s the position I found myself in when I joined ...

Park life! Volunteering in the local community

In August we spent a day clearing weeds instead of product backlogs. Taking advantage of Red Badger’s volunteering policy, our team carried out some park maintenance in Myatt’s ...

The Big Debate: Is the future of loyalty point-less?

Our latest event features a panel debate between experts from some of the most well-recognised and respected brands working in loyalty, data, CRM, e-commerce and digital product ...

[Step-by-Step Guide] 5 Steps to a loyalty product your customers love

Transactional loyalty schemes that don't adopt a digital product mindset are no longer fit-for-purpose. How can blue-chips make the shift to ensure that existing customers don't ...

Subscription is the new loyalty and other takeaways from HOSTECH 2022

This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...

Why I am proud to be a Badger

The time of year is upon us when Pride fever takes over; preparations are underway for the annual parade, and companies dutifully replace logos to include the famous rainbow flag ...

Meet our Loyalty Panellist: Dave Robinson from Boots

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The first piece in the ...

Meet our Loyalty Panellist: Gianfranco Cuzziol from Natura & Co

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. We’ve assembled ...

Meet our Loyalty Panellist: Candice Lott from We Are The Digital Type

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The next piece in the ...

Point-based vs point-less: Time for loyalty to evolve?

What is the future of loyalty? Set against the backdrop of a turbulent economy and a cost of living crisis, it’s never been more important to make an emotional connection with ...

[Infographic] Is the future of loyalty point-based or point-less?

Are loyalty programmes evolving away from traditional point-based schemes? Is the future of loyalty now point-less? With customer loyalty increasingly volatile—especially during a ...

Consumer Duty: how a digital mindset can solve its 6 biggest ...

In recent years, rapid innovation and disruption within the financial services sector has left the FCA painfully far behind. The result has been high-profile scams and ...

Delivering a lean digital product in two weeks

“The most critical metric is how long it takes for an innovative idea to reach a customer. If it takes your company months, how can you compete with an organization that delivers ...

Writing Envoy filters in Rust with WebAssembly

Istio recently released version 1.5, and one of the major changes in it is the deprecation of Mixer in favour of WebAssembly Envoy filters. If none of that sentence made sense to ...

[Video] The Future of Digital Loyalty: Loyalty as a Service

Taken from our event in February 2022, Red Badger Managing Director Joel Williams looks at the importance of digital loyalty programmes and how brands are looking for new ways to ...

[Video] The Future of Loyalty: How Nando's meets the demands of Gen Z

See how Nando's are adapting to Gen Z's digital demands In this segment from ‘The Future of Digital Loyalty’ held by Red Badger in February 2022, Ryan Foreman, Nando’s Product ...

[On Demand Webinar] Next-gen cloud connectivity: The evolution of NATS

We don’t often talk about a specific technology. However, NATS needed its own event due to the scale of its impact. NATS offers organisations an opportunity to replace generations ...

[Video] The future of digital loyalty: loyalty according to Gen Z

Generation Z Loyalty: "Hyper-aware, hyper-connected and hyper individual" Chris Sanderson is co-founder of The Future Laboratory, a trend forecasting consumer insight and ...

[White paper] Multi-cloud platforms are here

The use of WebAssembly server-side is contributing to a major revolution in platform design, moving us beyond (or above) the cloud as a destination. Coupled with products like ...

How to use test automation in software development

To improve any process, you require at least two things - an honest review of the current situation, and a willingness to change. So why do I get the feeling that we're happy with ...

8 guiding principles for your tech strategy

How do we make agile technology choices – especially those ones where we have relatively little information to use as input but our decision is likely to have a big impact on what ...

What loyalty leaders have to say about loyalty programmes in 2022

Consumers demand equitable value exchange from the brands they engage with. And loyalty programmes have to work extra hard to attract, retain and excite a hyper-aware, ...

7 key benefits of automated testing in software development

Throughout a testers life, we would have asked ourselves the question ‘To automate or not to automate’. Automation means taking your manual tests and automating them using a tool ...

Fixing climate change with digital product thinking

This Earth Day, in a 2-part series, we tasked ourselves to find out how digital products and technologies can help fix a complex problem like climate change by accelerating us ...

Mission thinking: embracing an experimentation mindset

Uncertainty has had an ever-increasing presence in our complex economic and social systems – and it's reached a new height with the Covid-19 pandemic. As we endure through these ...

Mean Time to Repair (MTTR): One of your most important metrics

In an industry that places such emphasis on speed to market, Mean Time To Repair (MTTR) may be the most important metric you’re not paying attention to. MTTR can be defined as the ...

Fixing climate change with the circular economy and digital technology

This Earth Day, in this second article in a 2-part series we tasked ourselves with looking at how digital products and technologies can help fix a complex problem like climate ...

Learning to fail to deliver digital product success

I've lost count of the number of times organisations have told me they have a "fail fast, fail often" approach to delivering projects. This isn’t a new idea, but in practice, so ...

How to use service design for validating ideas

Running a good business requires more than just selling a high-quality product. Customers now demand excellence in their experiences and are less forgiving to issues. When it ...

The key advantages of using a monorepo

You’ve probably heard that Facebook, Twitter, Google, Microsoft, and other tech industry behemoths keep their entire codebase, all services, applications and tools in a single ...

What is Infrastructure as Code (IaC)?

Infrastructure as Code (IaC) refers to the definition and management of IT infrastructure (e.g. networks, virtual machines, load balancers, firewalls, etc.) in a declarative ...

Microplatforms. The best enabler of continuous deployment ever

Extremely high levels of automation in the area of infrastructure provisioning and container orchestration have recently enabled a capability we are calling microplatforms - ...

Why Pipeline as Code is adding value

Having the build and deployment pipeline as code (PaC) builds on the benefits of having Everything as Code (EaC), e.g. immutable version control, audit trails, peer reviews, ...

Earning brand loyalty with the Kano Model

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.' Maya Angelou If you’re calling it out as loyalty, it ...

Elevate your design thinking with sketch thinking

As the name implies, this is the perfect companion to Design Thinking. For those who don't know, Design Thinking is a collaboration method that helps a group pool their collective ...

4 key takeaways from Kanban Management Professional training

After recently attending Kanban Management Professional I and II training, I got some useful new language to help me explain some of the underlying instincts that I have around ...

One minute reads: forecasting with Little’s Law

John Little coined his eponymous theorem while studying queues – it links the rate at which customers enter a queue, the average wait each customer experiences, and the number of ...

Introducing an Agile Delivery Framework to the public sector

Medicines and Healthcare products Regulatory Agency (MHRA) approached Red Badger to create a bespoke Agile Delivery Framework in line with the Government Digital Service ...

Meet our Loyalty Panellist: Robert Bates from Currys

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The second piece in ...

[Video] Four Reasons Digital Natives Create More Loyal Customers

Dull, unoriginal, lacking in real value: traditional loyalty schemes are dead in the water. As loyalty-native brands capture the hearts, minds and wallets of the modern consumer, ...

Insights & Resources

Latest Insights

Let's stay in touch

Subscribe to Badger Updates

Subscribe to
Badger Updates