Our Thinking | All Insights & Resources

Red Badger and Split to host LeadDev Conference After Party

Are you attending the LeadDev Conference and looking for an opportunity to network and explore innovative solutions to improve your technical leadership skills? Look no further ...

Rust Foundation Welcomes Red Badger to Champion the Use of Rust in ...

London, United Kingdom [23rd May 2023] Red Badger, a leading digital product consultancy, is proud to announce it has become the latest member of the Rust Foundation. The Rust ...

The Future of Money: Red Badger Gears up for Money 20/20

At Red Badger, we’ve always been at the forefront of digital transformation, creating impactful solutions for some of the most prestigious names in the finance industry. We're ...

The Journey Towards Sustainable Fashion

In a rapidly evolving world, the integration of technology and sustainability is reshaping industries. One such industry that is undergoing significant transformation is fashion. ...

Discussing our Nando's collaboration at BIMA Round Table Event

I recently had the privilege of being invited to speak at a round table event hosted by BIMA (British Interactive Media Association), where industry leaders gathered to discuss ...

How a Sustainable Codebase Can Cut Enterprise Costs and Carbon

At Red Badger, we recently hosted an event that brought together technology leaders from some of the UK's most well-known brands to discuss the role of clean coding in driving ...

Red Badger Announces Partnership with Contentful

[LONDON]—[02 May 2023]—Red Badger, The Digital Product transformation consultancy for blue chips, today announced that it has signed a partnership agreement with Contentful, a ...

The Changing Nature of Consumer Demand: How Sustainability is Shaping ...

The fashion industry is one of the largest and most dynamic industries in the world, with a global value of over $2.5 trillion. However, it also has a significant environmental ...

Consumer-Driven Fashion: How Brands are Meeting Customers' ...

The fashion industry is evolving rapidly, driven in large part by changing consumer expectations. Today's consumers demand transparency, sustainability, and personalisation, and ...

Blending Sustainability and Profitability: How Brands are Balancing ...

In recent years, sustainability has become a key concern for fashion brands, driven by changing consumer demand and increasing awareness of the environmental and social impact of ...

Pioneering Digital Solutions for Social Mobility and Equal Opportunity

As Red Badger's Commercial Director and Founding Trustee of Mission Beyond, I believe that every organisation is a digital product company, whether they realise it or not. At Red ...

How businesses can use data to understand their customers better

Gianfranco shared an interesting analogy to explain his point, drawing a comparison between basketball and the process of creating a digital product. In basketball, the rules ...

Using payment data to unlock customer insight

Have you ever wondered how companies like Adyen are changing the game when it comes to payment innovation? As part of the recent “Insights Reinvented: Strategies for Seamless ...

Event Roundup: Strategies for Seamless Customer Experience

On Wednesday the 29th March 2023, we were thrilled to have partnered with Adyen, a company that's been pushing the boundaries of payment innovation for years, alongside industry ...

Strategies for creating seamless customer experiences

How to get insights in creative ways when you don't have useful data How Avon has learnt to incrementally improve over time to become best-in-class How important speed and ...

Why are basketball players tall?

Guest blog by Gianfranco Cuzziol, CRM and Personalisation Lead, Avon International The evolution of basketball over the past century is a perfect analogy for the evolution of ...

Red Badger launches CRUX - Headless app development in Rust

PRESS RELEASE: Announcing Red Badger’s experimental open-source framework for writing native User Interface (UI) applications for Mobile, Web, and Desktop. (London) 01 March ...

iOS, Android and Web applications that share a single Rust core

It was a pleasure to kick off Day 2 of Rust Nation as a speaker alongside some of the Rust community's best experts, contributors, and educators from around the world.

Red Badger announces launch of new digital customer onboarding ...

PRESS RELEASE: (London, Manila) 24th February 2023: Red Badger, the Digital Product transformation consultancy for blue chips, announces the launch of a new digital customer ...

Introducing CRUX

Most apps need to be built three times – once for iOS (hopefully in Swift), once for Android (hopefully in Kotlin), once for web (hopefully in TypeScript) – with no code reuse, no ...

ON DEMAND VIDEO - Product Impact with Split

Red Badger HQ played host to the first digital-product.london event of 2023. The evening brought the community together to explore how to create continuous impact with your ...

10 reasons why you should be exploring autonomous stores

Disruption in retail is rife, and the past decade has transformed the way that the sector operates with different technologies, consumer habits and customer expectations shaping ...

Why we love Split

All companies are digital product companies, whether they know it or not, and need to behave as such in order to keep up with the competition. Organisations need to have the ...

How to build a culture of experiential learning

There’s enough agile theory out there. The hard part is making lasting change, particularly at enterprise scale, when you put agile into practice with a given team or ...

Engineering for ambition with Adyen

The dramatic evolution of payments has driven customer demand for frictionless journeys across all touchpoints in store and online. The price for getting it wrong is hefty; ...

Building a Fortnum & Mason e-commerce store in two days

Why doing it differently produced an innovative minimum viable product and enabled a better supplier selection process for Fortnum & Mason Red Badger believes delivering an ...

Product strategy as your competitive advantage

“Strategy is a process, not an event. Organisations make their strategy 24/7” Clayton Christensen Admiral Lord Nelson famously took on a fleet of Franco Spanish ships in 1805. He ...

How enterprises create great digital products in 100 days

Traditional enterprises are facing problems on multiple fronts - recession, the war for tech talent, savvy startups eating their lunch, and now the cost of living crisis. It’s on ...

4 steps to great digital products and a better product business

With challenges on multiple fronts, aggressive competition, consumer volatility and a cost of living crisis, you might be tempted to pull the plug on innovation or what you may ...

100 days to #CreateGreat - Digital Products for Blue Chips

What if you could achieve more in days than your competitors do in months? See our latest video that explains how Red Badger helps large complex organisations to move at pace to ...

Flexible work & parenting: Becoming a Badger & a dad in just 6 weeks

Starting a new job is nerve-wracking. Starting a new job when you’re expecting a baby in six weeks is another level entirely! That’s the position I found myself in when I joined ...

Park life! Volunteering in the local community

In August we spent a day clearing weeds instead of product backlogs. Taking advantage of Red Badger’s volunteering policy, our team carried out some park maintenance in Myatt’s ...

The Big Debate: Is the future of loyalty point-less?

Our latest event features a panel debate between experts from some of the most well-recognised and respected brands working in loyalty, data, CRM, e-commerce and digital product ...

[Step-by-Step Guide] 5 Steps to a loyalty product your customers love

Transactional loyalty schemes that don't adopt a digital product mindset are no longer fit-for-purpose. How can blue-chips make the shift to ensure that existing customers don't ...

Subscription is the new loyalty and other takeaways from HOSTECH 2022

This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...

Why I am proud to be a Badger

The time of year is upon us when Pride fever takes over; preparations are underway for the annual parade, and companies dutifully replace logos to include the famous rainbow flag ...

Meet our Loyalty Panellist: Dave Robinson from Boots

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The first piece in the ...

Meet our Loyalty Panellist: Gianfranco Cuzziol from Natura & Co

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. We’ve assembled ...

Meet our Loyalty Panellist: Candice Lott from We Are The Digital Type

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The next piece in the ...

Point-based vs point-less: Time for loyalty to evolve?

What is the future of loyalty? Set against the backdrop of a turbulent economy and a cost of living crisis, it’s never been more important to make an emotional connection with ...

[Infographic] Is the future of loyalty point-based or point-less?

Are loyalty programmes evolving away from traditional point-based schemes? Is the future of loyalty now point-less? With customer loyalty increasingly volatile—especially during a ...

Consumer Duty: how a digital mindset can solve its 6 biggest ...

In recent years, rapid innovation and disruption within the financial services sector has left the FCA painfully far behind. The result has been high-profile scams and ...

Delivering a lean digital product in two weeks

“The most critical metric is how long it takes for an innovative idea to reach a customer. If it takes your company months, how can you compete with an organization that delivers ...

Writing Envoy filters in Rust with WebAssembly

Istio recently released version 1.5, and one of the major changes in it is the deprecation of Mixer in favour of WebAssembly Envoy filters. If none of that sentence made sense to ...

[Video] The Future of Digital Loyalty: Loyalty as a Service

Taken from our event in February 2022, Red Badger Managing Director Joel Williams looks at the importance of digital loyalty programmes and how brands are looking for new ways to ...

[Video] The Future of Loyalty: How Nando's meets the demands of Gen Z

See how Nando's are adapting to Gen Z's digital demands In this segment from ‘The Future of Digital Loyalty’ held by Red Badger in February 2022, Ryan Foreman, Nando’s Product ...

[On Demand Webinar] Next-gen cloud connectivity: The evolution of NATS

We don’t often talk about a specific technology. However, NATS needed its own event due to the scale of its impact. NATS offers organisations an opportunity to replace ...

[Video] The future of digital loyalty: loyalty according to Gen Z

Generation Z Loyalty: "Hyper-aware, hyper-connected and hyper individual" Chris Sanderson is co-founder of The Future Laboratory, a trend forecasting consumer insight and ...

[White paper] Multi-cloud platforms are here

The use of WebAssembly server-side is contributing to a major revolution in platform design, moving us beyond (or above) the cloud as a destination. Coupled with products like ...

How to use test automation in software development

To improve any process, you require at least two things - an honest review of the current situation, and a willingness to change. So why do I get the feeling that we're happy with ...

8 guiding principles for your tech strategy

How do we make agile technology choices – especially those ones where we have relatively little information to use as input but our decision is likely to have a big impact on what ...

What loyalty leaders have to say about loyalty programmes in 2022

Consumers demand equitable value exchange from the brands they engage with. And loyalty programmes have to work extra hard to attract, retain and excite a hyper-aware, ...

7 key benefits of automated testing in software development

Throughout a testers life, we would have asked ourselves the question ‘To automate or not to automate’. Automation means taking your manual tests and automating them using a tool ...

Fixing climate change with digital product thinking

This Earth Day, in a 2-part series, we tasked ourselves to find out how digital products and technologies can help fix a complex problem like climate change by accelerating us ...

Mission thinking: embracing an experimentation mindset

Uncertainty has had an ever-increasing presence in our complex economic and social systems – and it's reached a new height with the Covid-19 pandemic. As we endure through these ...

Mean Time to Repair (MTTR): One of your most important metrics

In an industry that places such emphasis on speed to market, Mean Time To Repair (MTTR) may be the most important metric you’re not paying attention to. MTTR can be defined as the ...

Fixing climate change with the circular economy and digital technology

This Earth Day, in this second article in a 2-part series we tasked ourselves with looking at how digital products and technologies can help fix a complex problem like climate ...

Learning to fail to deliver digital product success

I've lost count of the number of times organisations have told me they have a "fail fast, fail often" approach to delivering projects. This isn’t a new idea, but in practice, so ...

How to use service design for validating ideas

Running a good business requires more than just selling a high-quality product. Customers now demand excellence in their experiences and are less forgiving to issues. When it ...

The key advantages of using a monorepo

You’ve probably heard that Facebook, Twitter, Google, Microsoft, and other tech industry behemoths keep their entire codebase, all services, applications and tools in a single ...

What is Infrastructure as Code (IaC)?

Infrastructure as Code (IaC) refers to the definition and management of IT infrastructure (e.g. networks, virtual machines, load balancers, firewalls, etc.) in a declarative ...

Microplatforms. The best enabler of continuous deployment ever

Extremely high levels of automation in the area of infrastructure provisioning and container orchestration have recently enabled a capability we are calling microplatforms - ...

Why Pipeline as Code is adding value

Having the build and deployment pipeline as code (PaC) builds on the benefits of having Everything as Code (EaC), e.g. immutable version control, audit trails, peer reviews, ...

Earning brand loyalty with the Kano Model

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.' Maya Angelou If you’re calling it out as loyalty, it ...

Elevate your design thinking with sketch thinking

As the name implies, this is the perfect companion to Design Thinking. For those who don't know, Design Thinking is a collaboration method that helps a group pool their collective ...

4 key takeaways from Kanban Management Professional training

After recently attending Kanban Management Professional I and II training, I got some useful new language to help me explain some of the underlying instincts that I have around ...

One minute reads: forecasting with Little’s Law

John Little coined his eponymous theorem while studying queues – it links the rate at which customers enter a queue, the average wait each customer experiences, and the number of ...

Introducing an Agile Delivery Framework to the public sector

Medicines and Healthcare products Regulatory Agency (MHRA) approached Red Badger to create a bespoke Agile Delivery Framework in line with the Government Digital Service ...

Meet our Loyalty Panellist: Robert Bates from Currys

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The second piece in ...

[Video] Four Reasons Digital Natives Create More Loyal Customers

Dull, unoriginal, lacking in real value: traditional loyalty schemes are dead in the water. As loyalty-native brands capture the hearts, minds and wallets of the modern consumer, ...

Subscription is the new loyalty and other takeaways from HOSTECH 2022

This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...

Be a force multiplier

Have you got what it takes to build products from the outside-in? We’ve recently embarked on a new mission at Red Badger: to build the next generation of digital product ...

Transforming blue chips into next generation Digital Product companies

The vast majority of organisations still maintain “traditional” structures, failing to grasp they are already Digital Product companies, just highly inefficient ones. Most are not ...

Red Badger wins Business Reporter's 2022 Digital Leader Award

"Being recognised as a digital leader by Business Reporter is further validation that we have the formula for helping blue chips compete in the digital world as fast as the rising ...

How service design is helping Anthony Nolan to simplify ...

This blog was co-authored by Jessica Morgan, Senior Product Designer, Red Badger A stem cell transplant is one of the most time-sensitive and high-accuracy processes there is. ...

[On Demand] Here's why we love WebAssembly (outside of the browser)

Celebrating our first hybrid event in over two years, this session was held at our Red Badger HQ in London on Wednesday 2nd March 2022 and attended by our community both in person ...

A truly resilient multi-cloud platform with wasmCloud and WebAssembly

Myself and senior software engineer Aayush Attri were invited to speak at the CNCF's Kubecon North America event at the end of last year on Wasm day. In the presentation, we ...

LGBTQ+ History month: Championing our favourite tech heroes

LGBTQ+ History Month, founded in 1994, is an entire month (every February) completely dedicated to understanding and appreciating the rich history of the LGBTQ+ community. As ...

Secure your business: how to protect yourself from the next Log4j

With many applications depending on open-source software, how do we protect ourselves against the unknown vulnerabilities that undoubtedly exist? What measures can we put in place ...

Slay corporate risk, innovate faster

If there’s one thing ‘digital’ the last couple of years have highlighted to everyone, it is the ability to move ideas into production quickly. We’ve seen an explosion of lean ...

7 steps to perfect retrospectives to align teams on shared values

Spend enough time working together in a team and you’re bound to encounter teammates feeling anxious, uninspired or just that general sense of something not being right at work. ...

A product transformation mindset to tackle social inequality

This is the second article in a 3-part series documenting how Red Badger built a mission-oriented product company from the ground up. If you haven't already, make sure you read ...

How Gen Z think about loyalty and why you need to align your strategy

“Hyper-aware, hyper-connected and hyper-individual, Generation Z are challenging brands in search of a more equitable value exchange.” Chris Sanderson, Co-Founder, The Future ...

Building a digital product organisation to tackle social inequality

Cognitive and demographic diversity are key to improving collective intelligence, enhancing productivity, powering innovation, fuelling new ideas and creating more profitable and ...

Pride 2021 & the Red Badger Social Value Taskforce

Every year, June is dedicated to celebrating the LGBTQ+ community. It manifests in a broad swath of events, parties, celebrations, marches, speeches and everything in between. No ...

WebAssembly: The days of cloud vendor lock-in are over

The use of WebAssembly server-side is driving a major revolution in platform design, moving beyond the cloud as a destination. Coupled with products like wasmCloud and NATS, ...

Align and integrate: how to cultivate loyal guests

The hospitality sector has been a rich hunting ground for digital disruptors. For those prepared to do things differently or go above and beyond expectations, there has been a ...

Standing out from the crowd: creating memorable customer experiences ...

Catch episode four of the Adyen Retail Reawakened Podcast on the website. Retailers took a big hit from COVID-19. Those unable to respond in real-time and without a solid digital ...

How hotels can own their guest experience

Off-the-shelf digital software or products are great for solving a particular problem, but they often aren’t fit for purpose when it comes to delivering seamless experiences for ...

The key to overcoming poor guest experience in Hospitality

Guest engagement and satisfaction will be the benchmarks upon which your hotel will either thrive or fail. If your strategy isn’t focused around these key metrics then you’re ...

How to build loyalty programmes retail customers actually want

Colin Neil, Adyen’s SVP of Business Development spoke to me recently for Adyen’s latest podcast series, Retail Reawakened. On the show, we discussed the future of retail and spoke ...

Start small but think big: how to build a digital roadmap

Years of tactical technology investment have meant many hotels and hospitality organisations are now built on piecemeal platforms, outsourced services, stand-alone solutions or ...

How to measure psychological safety

Co-authored with Jamie Irving; originally published here. We can probably all agree that, as we are likely to spend more time with our colleagues than our friends and family, ...

New product development in a brave new world

Now is the time we should be taking stock, reflecting on what customers really care about, identifying opportunities, and creating new products that will help businesses rapidly ...

Desirability testing: Innovation at the British Heart Foundation

How would you define innovation in a business context? For some, it’s about incremental change – your products and services getting better with each new iteration. For others, ...

Understanding burnout and anxiety - Lunch & Learn by Spill

A couple of weeks ago I had the pleasure of attending a Lunch and Learn about Anxiety and Burnout. It was led by Will, a member of the team at Spill - a workplace mental health ...

Can API Products help grow your customer base?

It’s the playbook of tight vertical integration – famously catapulting Apple to the top of the stock market time and again. The thinking goes like this: the more of the stack ...

How Gen Z think about loyalty and why you need to align your strategy

“Hyper-aware, hyper-connected and hyper-individual, Generation Z are challenging brands in search of a more equitable value exchange.” Chris Sanderson, Co-Founder, The Future ...

How to launch a scalable optimisation programme for digital products

Picture this. You’ve spent months toiling away, building a fantastic new product. You’ve identified your users, you have your value proposition nailed, you’ve conducted extensive ...

How product thinking can help solve society’s grand challenges

The grand challenges set out in the UN’s Sustainable Development Goals aim to solve some of the world's most complex problems. Through our initiative Mission Beyond, Red Badger ...

Insights & Resources

Latest Insights

Let's stay in touch

Subscribe to Badger Updates

Subscribe to
Badger Updates